Suikerrock®

At FreshTray Services we are committed to cleaner festival grounds with our innovative Cigarette Butt Columns. During Suikerrock® we worked together with students from UCLL University College to maximize the impact of our cigarette columns.

The students played an active role in raising awareness among visitors and encouraging them to dispose of cigarette butts correctly. In addition, they conducted a unique eye-tracking study to test the visibility of our cigarette butt columns. Using special eye-trackers, they analyzed how festival-goers react to the columns and whether personalized stickers increase the attention value.

Through this collaboration we bring together scientifically proven insights with practical solutions for a cleaner festival experience. A win-win for both organizers and the environment!